6th India International Hotel
Travel & Tourism Research Conference
And
7th Indian Hospitality Congress Annual Conference
7th Indian Hospitality Congress Annual Conference
10th
– 12th February, 2016
INAUGURATION
India International Hotel Travel and Tourism
Research Conference, jointly organized by BanarsidasChandiwala
Institute of Hotel Management & Catering Technology and Indian
Hospitality Congress was inaugurated by Mr. Anil Bhandari, Chairman, AB Smart Concepts and Former Chairman
and MD, ITDC, India,Prof. Ashish Dahiya,
Head - Department of Tourism & Hotel Management, Central University of
Haryana, Dr. Paolo Mura, Programme Director, Postgraduate Programmes,
Graduate School of Hospitality and Tourism, Taylor’s University, Malaysia and Prof. R. K. Bhandari, Principal,
BCIHMCT & President, IIHTTRC on February 10, 2016 at BCIHMCT, New Delhi.
Mr.
Anil Bhandari, in his opening remark stressed on the importance of research, specifically
referring to the heritage and culture as a product, to offer to the tourists.
He advised, “Implication of education is a must, where students should apply
what they learn in order to reap benefits”.
Prof.
R. K. Bhandariexpressed the importance of innovation as a driving force for the
Travel and Tourism Industry. He added, “In view of the rapidly changing needs
and expectations of the customers, we need to emphasize on the improvement of
quality of product to ensure better level of services and customer loyalty”.
Dr. Paolo Mura gave a key note address on “The
Crisis of the ‘Crisis of Representation’ – Mapping qualitative tourism research
in Asia”. He highlighted the need for understanding the benefits and right
usage of taking up Qualitative Research in the field of Tourism Studies. Dr.
Mura closed his session with a thought provoking question, “Is it time for the new
non-western research paradigms?”
A vote of
thanks was given by Mr. Bhupesh Kumar, Convener IIHTTRC 2016 at the end of the
inauguration ceremony.
The
Conference explored overall themes related to Hotel, Travel and Tourism during
the first two days of IIHTTRC through technical sessions that focused on a wide
range of topics namely:- Emerging Trends in Tourism, Travel and Hospitality;
Contemporary Issues in Hospitality & Tourism; Natural Disaster, Climate
Change & Crisis Management in Tourism & Hospitality; Ecotourism, Green
Practices & Sustaining Environment in Hospitality & Tourism; Tourism
& Hospitality Economics and Forecasting; Virtual Tourism, e-Tourism, ICT
and Travel Technologies; Food Safety, Quality and Innovations; Tourism &
Hospitality Marketing Strategies and Consumer Behavior; Hospitality &
Tourism Education and Training; Managing Human Resources in Hospitality and
Tourism; Tourism & Hospitality Business Strategies and Revenue Management.
The
Conference Dinner for the 6th India International Hotel, Travel & Tourism
Research Conference was held on Wednesday, February 10, 2016 at The Impressions
Restaurant, BCIHMCT at 7 pm.
Day 1, February 10, 2016
TECHNICAL SESSIONS
The
Keynote of Mr. Steve Borgia, CMD, INDeco Leisure Hotels Pvt. Ltd gave an
insight on the sustainable, responsible, rural tourism that his company has
incorporated through a presentation titled “See India with New Eyes”. He stated
that India is like a lotus unlimited with ample opportunities.
Technical Session I: Emerging Trends in
Tourism, Travel and Hospitality
Chaired
by Dr. Bharti Gupta, Assistant Professor, Department of Tourism & Travel
Management, Central University of Jammu
The paper on “The Single Lady Travellers
in Delhi Hotels: Practices and Challenges” authored by Sarah Hussainand
Kavita Khanna discussed the practices and challenges faced by Delhi 5 Star Deluxe hotels
with respect to Single Lady Travellers. The expectations from hotels with
regard to a satisfied stay of single women guests were also evaluated.
The paper “Contribution of
Women in Economy through Tourism” by Dr. AbrarMaqbool Shah, and Dr. Shabana
Ali discussed the potential for the creation of various employment and self-employment opportunities.
Rajshree Bhargava presented paper on “Case Study on Chandigarh Tricity as a Smart Tourist Destination”
which brought out how smart tourism can be nurtured in a city that has smart
governance, smart energy, smart green buildings, smart mobility, smart
infrastructure, smart technology, smart healthcare and finally a smart citizen.
Rahul Singh Shekhawat presented a paper on “The Impact of Enclave Tourism on the Destination”. The study
recommended strategies for linking the tourism industry with the local people
for tourism promotion.
“Home Swap Vacations: A Non-Commercial
Hospitality: An Upcoming Travel Concept in Indian Tourism” presented by Piyush Sharma and ReshmaKambojdiscussed that although at an infant
stage, home exchange vacations is soon to grow as it can save upon the
hospitality and accommodation costs. The study explored the prospects and
possible problems associated with it.
The paper“Contribution of Beach
Shacks to the Socio-Economic Development of Goa – Case study analysis”
presented by Dr. Sathish Anthony, and Helic Mario Barrettoanalyzed the
contribution of shacks towards the socio- economic development of Goa and
identified the stage Goan beach shacks lie, in the Destination Life Cycle.
Technical Session II: Managing Human Resources
in Hospitality and Tourism
Chaired
by Mr. Bhupesh Kumar, Assistant Professor, BCIHMCT &Convener, IIHTTRC
“Factors influencing Employees’ Motivation in
Hospitality Industry: An Empirical Study” presented
by KrishnenduHazra, ParthaPratimSengupta, and Suprabhat Banerjee, examined the
factors that affect the employee’s motivation. The area of the study being all
five stars hotels in Kolkata, West Bengal, which is situated in eastern part of
India.
“A study on the causes and prevention of high
attrition rate in hotel industry”presented
by ArghaChakravorty&PriyadarshanLakhawat, discussed the causes of high rate
of attrition in the hotel industry. The paper recommended ways to reduce
employee turnover so as to enable the hotels to improve the overall quality of
services for the guest.
YashpalNegiinhis paper titled “Paradigm
ChangesIn Human Resource Management- A Study of Hospitality Industry in
Uttarakhand”presented the contradictory tensions between the demand for
greater customization of hospitality products and services enabled by the
process of empowerment and the pressure towards standardization as well as deskilling
in the delivery of hospitality products and services.
“Issues & Changes in Human Resource
Management: A case study of Hospitality Industry in Uttarakhand” presented by VinodNegi, &Dinesh Kumar Karush, comprehensively
covered various aspects of human resources for the operation of an effective
and efficient hotel.
Technical Session III: Destination Marketing,
Strategic Management and Customer Relationship Management
Chaired
by Dr. Sonia Sharma, Assistant Professor, STHSSM, IGNOU, New Delhi
“Marketing and redevelopment strategy for any
disaster site: Case study of Uttarakhand flash flood 2013” presented by Chetan Shah &Vikas Guptaprojected the best
marketing and redevelopment strategy for a disaster site to regain its past
glory and also to evolve itself into an ‘Attraction’. They showed a road map to
create an ecosystem to develop future disaster sites for both domestic and
international travelers.
The paper on “e-CRM practices and their impact on Hotel Operations and Performance”
by Devkant Kala &ShaileshChamolasystematically investigated the current
status of e-CRM practices in hotels and the extent to which Indian hospitality
managers use e-CRM practices to promote the hotel. The paper specified the
impact of websites, social media and e-mail marketing campaigns on hotel
operations and performance.
The paper presented on “Smart
Phone Applications: Emerging Pillars in the growth and marketing of Hospitality
& Tourism sectors in India” by Vikas Gupta, listed the Smartphone apps
available in the market and the multifaceted roles that these apps play in the
growth and marketing of hospitality & tourism industry in India.
Suggestions were also given on enhancing the interface of these apps to boost
their potential for the International platform.
Lokeshver Singh
Jodhana and AkankshaVerma’sPaper titled “Emerging Trends of Tourism and Potential of Tourism in Jharkhand State” emphasized
on tourism potential of Jharkhand and showed recent trends of tourism that have
emerged in Jharkhand. They alsofocused to unveil tourism potential
in Jharkhand and the way to utilize them for states, people and nation
development.
Manjula
Chaudhary and Swati Sharma’s paper titled
“Inbound Tourists to India: Role of India’s Image
& Incredible India Campaign”
described awareness
of Incredible India Campaign and sources of awareness of this campaign. They
also indicated awareness of such a Campaign among 53.9 per cent tourists
wasthrough internet (websites),for it being a dominant source of information.
It was also stated that 44.6 per cent of the tourists got information on India
from friends and relatives.
“Destination Image Formation through Film
Induced Tourism: A Case Study of ‘Chennai Express’ featuring Tamil Nadu”the paper presented byAamir Ali Ansari
suggested that the outcome of this research may help the tourism policy makers
to develop strong operational processes and structures that would allow
collaborations between tourism stakeholders and film makers for mutual
benefits.
Empirical Study of Virtual Tourism in Udaipur
Region byOm Prakash Chauhandetermined the need,
implications and rationale of virtual tourism in the present scenario through
the collection of primary data from the visitors who had experienced the
virtual tourism in the region. The paper gave an insight to the opportunities
for people, unable to experience the destination.
Day 2, February 11, 2016
Prof. Manjula Chaudhary, Dept. of Tourism and
Hotel Management, Dean, Faculty of Commerce and Management, Kurukshetra
University, Haryana, gave a keynote on “Tourism
and Hospitality Education in India in the frame of four pillars of learning”.
The four pillars of learning that could be used for benchmarking Hospitality
Education are: Learning to know, Learning to do, Learning to live together and
Learning to be.
Technical Session IV: Learning, Teaching and Assessment in
Hospitality Education
Chaired
by Dr. Paolo Mura, Programme Director, Postgraduate Programmes, Graduate School
of Hospitality and Tourism, Taylor’s University, Malaysia
ParvadhavardhiniGopalakrishnan,
Anjira Mehta & H.G. Joshi’s paper, titled “Student’s perception
and expectation of hospitality educational curriculum: A case study of
undergraduates of Hospitality Management at WGSHA Manipal University” emphasized that periodic interventions
to the curriculum are important to enhance the generic skills with specific
inputs related to emotional intelligence, in order to meet the student
expectations.
Parminder Singh
Dhillon’s paper titled “Determinants of Dissatisfaction among Hotel
Management Graduates of Punjab” enlisted few measures for
hotel industry to curtail staff turnover. These included better pay packages
for hotel management trainees and new entrants in the industry.
ParthoPratim
Seal’s paper titled “Teaching, training, tools and techniques: Impact on aspiring chefs”stated thatthe
chefs have to be trained at various stages so that their learning outcomes are
being met. It was also put forth that there is a lacuna between what industry
wants and what the college delivers.
Chef Prasenjit
Sarkar & Chef Thirugnanasambhantham’s papertitled “Relationship
between Self, Peer and Faculty Assessment of Technical Skills in Indian
Contemporary Cuisine Practical: A study on culinary students”aims to compare
assessment of Indian Contemporary Cuisine Practical of Culinary Art students amongst
themselves, with their peers and with their faculty.
“A Study on
Hospitality and Tourism –with special reference to Education and Training” by AnujAbrol&Tarun Tiwari’s paper projected
the growth and development ofhospitality and tourism industry. It also aimed
atstudying the training programmeas well as its implications on development in
hotel & tourism industry.
Technical Session V: Food Safety, Quality and
Innovations
Chaired
by Prof. Ashish Dahiya, Head - Department of Tourism & Hotel Management,
Central University of Haryana
Krishna Kumar
and Mohit Kumar’s paper titled “Food Safety and Quality in
Mid Segment Hotels in Kumaon Region of Uttarakhand” affirmed that
objective of their study was to assess food safety and food quality practices
and associated factors among food handlers working in mid segment hotels in
Kumaon region of Uttarakhand.
S.Kaliappan
and VasanthanSigamany’s paper titled “Impact
of living away from family on the eating habits of young adolescents in a
University Town” discussedthat eating habits of young adolescents are
inculcated by parents and members of the family right through childhood & different
food habits are inculcated during their elementary, primary and secondary
education.
Jatashankar R.
Tewari’s paper titled “Local Food and Beverage in Tourism: The Cuisine of Lucknow” described thatlocal food is an additional
unique feature of the destination and modern day travelers are seeking more
from destination to complement their experience and making their trip more pleasurable.
S. P. Rath,Vimal Shuklaand SiddharthRath’s paper titled “Dichotomous
Controversy of Junk and Organic Food Consumption in Indian Life Style”informed thatjunk
and organic food consumption is not a choice of the modern life, rather a
perception of controversy with sound and scientific validations.
Saurabh Sharma’sPaper titled “Food Safety,
Quality and Supervision” highlighted the lack of coordination in the
development, interpretation and enforcement of food safety standards had
weakened regulatory oversight and created systemic vulnerabilities.
The paper
byAnoop Kumar titled“Analysis of Service
Quality Offered by Private Catering Undertakings Located on Highways: A Study
of National Highway No 1”identified the attributes of service quality that
influence customers’ perception while using the services of private catering
undertakings located on Highways. It
also studied the impact of service quality attributes on overall perceived
service quality.
The research
work ofVikas Kumaron“Mcdonaldization Model and Augmentation of Indian Food Market Share”explored the
extent and magnitude to which the share of Indian food can be augmented by
using McDonaldization model, as fast-food’s dethroning the traditional food
culture and the swelling of its market share has emerged as a matter of great
anxiety for many of the popular gastronomies of the world.
Technical Session VI: Ecotourism Planning and
Policy Development
Chaired
by Dr. Kumar Ashutosh, Teacher-In-Charge, Department of Tourism, College of Vocational
Studies, University of Delhi, New Delhi
PriyaBhalla and
Prodyut Bhattacharya’spaper titled “Water predicament at mountain eco tourism
destination: The Binsar Wildlife Sanctuary case”discussed inevitable
impact of tourism on the natural water resource of the mountain destination,
situated in the middle Indian Himalayan Region.
ParulMathur and BhavyaKhamesra’spaper titled “A study on Awareness of Tourists about the
Eco friendly Practices Implemented by the Hotels in Udaipur Region” emphasized
that tourist should be made aware of the small and the big steps taken by
hotels for the overall success of the environment management programme.
Vivek Sharma,inhis research paper on“Vulnerability and Impact Assessment of
Climate Change on Tourism Destinations”analyzed that the destinations have
to work hard to reposition themselves as ‘green’ to try and capture a growing
share of the market, that is seeking travel options, in harmony with the
environment.
“Nalanda Land of
History” presented by VandanaGoyalinformed the audience about the rich history
of Nalanda through incorporation of numerous pictures.
Piyush Sharma
&TahoorTabaan’s paper titled“Prospects
of Sustainable Tourism in Kashmir Valley: A Case Study of Gulmarg Region”aimed at offering tourism sustainability at
fragile geographic area like Kashmir Valley which is subjected to a lot of
political as well as environmental exploitation.
Technical Session VII: Managing Sustainability
in Hospitality and Tourism Industry
Chaired by Mr.
ArghaCharavorty, Principal, Institute of Hotel Management & Catering
Technology, Gurdaspur, Punjab
“An empirical study on
impacts of tourism in reference to economic, environmental, sociocultural and
political issues”a paper presented byPradyuman Singh Rathore explored
the implications of tourism on environment and emphasized that the practices
are reflecting on positive & negative issues to be taken seriously.
Arian
DokhtFarnad Pour andSalma Ahmad’spaper titled“The role of ICT in order to disseminate information about the
potential of entrepreneurship and earn income for local people in tourism
industry (Case study Mussoorie, India)”indicated that
information technology plays a vital role in sustainable tourism and improving of
education in the tourism area. It was also mentioned that the managers and
docents must be trained to improve living conditions and boost the tourism
industry.
Parikshat Singh
Manhas andRamjit’s study of“A Paradigm Shift – From Service to Experience Economy - The Case of
the Hospitality and Tourism Industry”explored
and clarified the essence and characteristics of the hospitality experience,
drawing attention to the importance of experience in the hospitality industry.
Moreover, the outcome of the research revealed useful insights from previous
researches and offered a potential agenda for curriculum development and future
research that can enrich hospitality theory and practice.
“Rural Tourism
Marketing in context to Indian Tourism Industry” a study presented by Kuldeep Singh
&ArnabGantaitrevealed the practices
in promoting Rural Tourism in India in order for Tourism acceleration and
highlighted the challenges faced in rural scenario.
GoldiPuri’s
paper “Current Trends and Importance of
Technology in Hospitality Operations: An Introduction”was a formative study
that enlightened the delegates on the increasing usage of technology in day to
day Hospitality Operations.
Ms.
Anjira Mehta, a final year student of WGSHA, Manipal, received Best
Paper Presenter Award.
Day 3, February 12, 2016
The
Keynote of Mr. Ramesh Takulia, Consultant, NCHMCT, Ministry of Tourism &
Former Director, L & D, Taj Hotels, Resorts and Palaceshighlighted
Hospitality Education in context of Adult Education, which has been reshaped
and repackaged time and again since last six decades serving its purpose. He
emphasized on encouraging entrepreneurship at the college level along with
giving leadership training instead of focusing only on operational skills. The
hospitality curriculum needs inputs from Business Schools to groom the managers
for today.
PANEL DISCUSSION
A
Panel Discussion on “Global
Hospitality Education vis-a-vis Indian Hospitality Education” took
place on February 12, 2016 comprising of panelists namely: Mr. Ramesh Takulia,
Consultant, NCHMCT, Ministry of Tourism & Former Director, L & D, Taj
Hotels, Resorts and Palaces; Dr. Sudhir Andrews, Executive Director, Skill
Maker Training Services, Dubai, UAE.; Prof. Y. G. Tharakan, Dean, Le Cordon
Bleu School of Hospitality, G.D. Goenka University; Mr. Anthony Page, General
Manager, JW Marriott, New Delhi; Mr. Deepak Behl, HR Director, The Grand, New
Delhi; Dr. Paulo Mura, Programme Director, Postgraduate Programmes, Graduate
School of Hospitality and Tourism, Taylor’s University, Malaysia and Prof. R.K.
Bhandari, Principal, BCIHMCT, New Delhi. It was unanimously agreed that a Change
in Indian hospitality education is needed through incorporation of new
technology as well as restructuring and benchmarking of curriculum. Also, the
role of a teacher has to change to a facilitator and students need to be
treated as adults who must show curiosity and passion towards learning.
Emphasis
on the development of entrepreneurial skills through reflective assignments and
interdisciplinary projects ought to be a key feature of hospitality
programmes.
The highlight of the conference was the Indian Hospitality Congress Awards. The
awards felicitated by Prof. Ashish
Dahiya, Head - Department of Tourism & Hotel Management, Central
University of Haryana, included:
INDIAN HOSPITALITY CONGRESS AWARDS 2016
|
CATEGORY
|
AWARDEES
|
|
Gallery
of Legends
|
Dr.(Mrs) JyotsnaSuri - CMD
The Lalit Hotels, Bharat Hotels Ltd.
|
|
Honorary
Life Membership
|
·
Mr. Sudhir Andrews
·
Chef. SudhirSibbal
|
|
Young
Teacher Welcome Awards
|
·
Mr. ArvindSaraswati
- BCIHMCT, New Delhi
·
Ms. TanviBeniwal - Ansal University, Gurgaon
|
|
Promising Training Manger / HR Director
|
·
Mr. AbhishekSaxena - Radisson BLU MBD Noida
·
Mr. Deepak Behl - The Grand New Delhi
·
Mr. TarunDua - Associate Director HRD , Country INNs
& Suites
|
|
The
Aspiring Researchers Of
Hospitality
,Travel &Tourism
|
·
Ms. Aarti -
Kurukshetra University
·
Mr. Salla Vijay Kumar - IHM Ahmedabad
·
Dr. VinayRana - Graphic Era University Dehradun
·
Mr. Mahesh Kumar - M.D University Rohtak
·
Dr. Neeraj Aggarwal
- Panjab University Chandigarh
·
Dr. YashpalNegi
- SIHMCTAN, Uttarakhand
Technical University , Dehradun
|
|
IHC
Educators Awards (IHCEA)
University
Education
|
·
Dr. Anoop Kumar -
M.D University Rohtak
·
Dr. Amrik Singh - Lovely Professional University
·
Mr. ParminderDhillon - Punjabi University, Patiala
·
Mr. Subodh Chaudhary - Himgiri Zee University
|
|
IHC
Educators Awards (IHCEA)
College
Education
|
·
Dr. RajanMakkar - Gateway Institute of Hotel &
Tourism Management, Sonipat
·
Mr. Sushil
Kumar Mishra - Lakshya Institute of Hotel Management Panipat
|
|
IHC
Educators Awards (IHCEA)
IHM
Education
|
·
Mrs. NeeruKak - IHM Faridabad
·
Mr. SaurabhModi - IHM Kurukshetra
·
Mr. Munesh Kumar Dadha - IHM Rohtak
·
Mr. PratibhBudania - IHM Rohtak
|
|
President’s
Awards
|
·
Mr. R.K Bhandari - BCIHMT - New Delhi
·
Mr. Bhupesh Kumar - BCIHMCT - New Delhi
·
Chef. ManojRai - Celebrity Chef
|
|
Face
of The Future
|
·
Mr. ToshaanHarjai - ITC Welcomgroup
·
Mr. SaurabhBagai - The Imperial
|
|
Budding
Hoteliers
|
·
Mr. PawanVerma - Central University of Haryana
·
Mr. Hitesh Khanna - M.D University, Rohtak
·
Mr. VarunMathur – BCIHMCT, New Delhi
|
The conference concluded with the presentation of
the conference report by Mr. R. K. Bhandari, Principal, BCIHMCT & President
IIHTTRC 2016, highlighting the salient features of the three day conference. He
emphasized that the Conference has enlightened the participants and stake
holders to get an insight into the challenges and opportunities, lying ahead
due to the rapid changing technology, practices and trends in the hospitality
and tourism sector. Expressing his gratitude towards all those who participated
in the Conference, he appreciated the contribution of
BanarsidasChandiwalaSewaSmarak Trust Society for providing all the necessary
support in the organization of the conference.
The concluding vote of thanks was given by Mr.
Bhupesh Kumar, Convener and Dr. Ashish Dahiya, Co-Convener IIHTTRC 2016 who acknowledgedthe
efforts of all the Researchers and Presenters for their excellent cooperation
and contribution to the Tourism and Hospitality field.
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